Target Market of Bench? Is demographic big enough?

Bench Target market is almost from class C to class A. Some from class A. You have everything with bench. They have a better range of apparels, from underwear clothes to accessories. I can say that Bench has a better market compared to other local brands .They have the simpler designs and more sophisticated in way that they also attract Class A buyers. They also have that statement tees for Teens , it strives to develop the upcoming pre-teen crowd and as it keeps up with the changes of its target market as they grow up,
Models and Celebrities say for Example Enchong Dee would target College to Highschool , And on a higher note Richard and Lucy for people with Families see, Bench has everything.

At the recent news on bench and still on Enchong Dee, see it may seem obvious? but im not a fan of his. Haha. Okay recently they launched the “Wear Your Dreams” campaign, in partnership with apparel line Bench, that aims to attract the young and unemployed to apply for a job at Convergys.a call center industry

As a bonus, hired recruits get a free Bench t-shirt. Their career at Convergys will also provide them with income to buy the latest Bench apparel, accessories, perfume, and cosmetics – allowing them to “work in style.”

All 93 Bench branches nationwide will also become virtual campaign hubs for Convergys, by selling special edition Convergys t-shirts and featuring “Wear Your Dreams” posters on storefront windows.

Bench-Convergys collaboration was “a good fit” because both are global brands, market leaders in their respective industries, and they cater to similar target markets.

A majority of the source of talent of Convergys in the Philippines would be the university graduates. This would be the [18 to 28] age range. And that’s where the manpower’s and [Bench's market] would be in.

The composition of a society--whether its citizens are old or young, prosperous or declining, rural or urban--shapes every aspect of civic life, from politics, economics, and culture to the kinds of products, services, and businesses that are likely to succeed or fail. Demographics isn't destiny, but it's close. Our leaders, as a rule, completely miss the chance on demographics and how it informs their own organizations, customers, and constituencies

On our report for americanized setting starting in the next decade, pyramid is quickly going to down. It be like the form of an hourglass, with the largest number of older people in our society's history, the -retired baby boomers, up top, and the largest generation of young people since the boomers--the millennials, or echo boomers--at the bottom. Well , they can still wear shirts , use colognes and underwears too . Although thats for an american culture we could always set that as an example.

Bench’s Online Store. Description of the e-store. Is it effective?

Yes, Cause i can shop in my own time , in just one click . Applicable also to busy people who would like to check products online easy access you may also have targets on international clients simply because Internet is everything , you could have it delivered without spending gas or fares on your way to boutiques finding pieces you loved the most but not sure if its available .
E store is also a part of a marketing strategy as i may say
Online Stores have the same rules, first you choose the category under which your item is listed, and then you can select the item that you're looking for, and add it to your shopping cart. If you want to buy other items, you click the "add to cart" button near them, of course and when you're finished you Check your products. After that you can see a list with everything that you've ordered, and the total amount that has to be paid. You can also remove items if you want to. Payment is usually done by credit card some would be meet-ups if youre near the vicinity Multiply sellers for example usually do meetups. Going back The buyer enters the data on the credit card and the shop charges the price and then delivers the items to the buyer's house in a few days. The transaction is perfectly safe and the credit card data you send is encrypted so it can't be stolen.
After you've done some online shopping you'll see how easy it is and you'll quickly get used to it. Soon you will know what the best shopping websites Like Chictopia, Looklet.com for clothings although its not a local website . Check Multiply you can get great finds! you will be able to buy the things you need very easy and fast, saving a lot of time and trouble. Online shopping is the most practical, and cool way of shopping, that is just perfect
Shopping is a necessity for all of us,specially for Girls some of us really enjoy it, and others try to have it ASAP Well, online store is the best solution The an online store is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online stores websites also deliver the things to the buyer's home. The Internet is open 24 hours a day, 365 days a year, so you don't have to hurry or worry about finding a parking spot or chasing traffics on the way back home hassle free isnt it ?

"The Secret "Produced by Rhonda Byrne

Ask	Know what you want and ask the universe for it.	This is where you need to get clear on what it is you want to create and visualise what you want as being as 'real' as possible.
Believe†	Feel and behave as if the object of your desire is on its way.	Focus your thoughts and your language on what it is you want to attract. You want to feel the feeling of really 'knowing' that what you desire is on its way to you, even if you have to trick yourself into believing it – do it.
Receive	Be open to receiving it.	Pay attention to your intuitive messages, synchronicities, signs from the Universe to help you along the way as assurance you are on the 'right' path. As you align yourself with the Universe and open yourself up to receiving, the very thing you are wanting to manifest will show up.

First Post

Hi :P