Target Market of Bench? Is demographic big enough?

Bench Target market is almost from class C to class A. Some from class A. You have everything with bench. They have a better range of apparels, from underwear clothes to accessories. I can say that Bench has a better market compared to other local brands .They have the simpler designs and more sophisticated in way that they also attract Class A buyers. They also have that statement tees for Teens , it strives to develop the upcoming pre-teen crowd and as it keeps up with the changes of its target market as they grow up,
Models and Celebrities say for Example Enchong Dee would target College to Highschool , And on a higher note Richard and Lucy for people with Families see, Bench has everything.

At the recent news on bench and still on Enchong Dee, see it may seem obvious? but im not a fan of his. Haha. Okay recently they launched the “Wear Your Dreams” campaign, in partnership with apparel line Bench, that aims to attract the young and unemployed to apply for a job at Convergys.a call center industry

As a bonus, hired recruits get a free Bench t-shirt. Their career at Convergys will also provide them with income to buy the latest Bench apparel, accessories, perfume, and cosmetics – allowing them to “work in style.”

All 93 Bench branches nationwide will also become virtual campaign hubs for Convergys, by selling special edition Convergys t-shirts and featuring “Wear Your Dreams” posters on storefront windows.

Bench-Convergys collaboration was “a good fit” because both are global brands, market leaders in their respective industries, and they cater to similar target markets.

A majority of the source of talent of Convergys in the Philippines would be the university graduates. This would be the [18 to 28] age range. And that’s where the manpower’s and [Bench's market] would be in.

The composition of a society--whether its citizens are old or young, prosperous or declining, rural or urban--shapes every aspect of civic life, from politics, economics, and culture to the kinds of products, services, and businesses that are likely to succeed or fail. Demographics isn't destiny, but it's close. Our leaders, as a rule, completely miss the chance on demographics and how it informs their own organizations, customers, and constituencies

On our report for americanized setting starting in the next decade, pyramid is quickly going to down. It be like the form of an hourglass, with the largest number of older people in our society's history, the -retired baby boomers, up top, and the largest generation of young people since the boomers--the millennials, or echo boomers--at the bottom. Well , they can still wear shirts , use colognes and underwears too . Although thats for an american culture we could always set that as an example.